The Summer Smash

Summer Smash is one of the largest independently operated hip-hop festivals in the United States. The three-day festival welcomes over 130,000 attendees, features 50+ artists across multiple stages, and reaches millions more through digital content and livestreams, generating more than 7 million livestream impressions in 2026.

My work spanned festival merchandise, sponsor branding, and interactive collectibles, contributing to both attendee-facing experiences and partner activations throughout Summer Smash 2026.