Featured work
Project
Introduction
Rafael Villaseñor is a designer building identities, systems, and digital work across multiple industries.
Practice
I spend my time somewhere between design, technology, and business. Some days that means building market data platforms for multimillion-dollar developments. Others, it’s creating visual identities, merchandise, or creative assets. Different clients, different industries, same approach: making complex ideas feel intuitive.
Based in Los Angeles. Chicago Forever
Selected work
2024 — 2026
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01
Summer Smash 2026
Lyrical Lemonade
Festival merchandise, sponsor branding and interactive collectibles for one of the largest independently operated hip-hop festivals in the United States.
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02
Lyrical Lemonade TV
Lyrical Lemonade
Thumbnails and rollout assets prepared weekly across the recurring series on Lyrical Lemonade’s digital video network.
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03
aplasticplant
aplasticplant
Graphics for original releases and collaborative collections with partners including Lyrical Lemonade and Complex.
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04
Tour of Lux
Warner Música Latina
Merchandise, promotional posters and tour credentials for DannyLux’s 2024 tour across the United States and Mexico.
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05
Spotify Rewards Program
Spotify
A tiered loyalty system that turns listening history into visible fan identity. A case study for a design strategy class at the University of Southern California.